Tuesday 12 July 2011

Treat your Kids Vote Keep them as Children for Longer


Zoom back to 1962 for a Great Kids Treat
 

Tracey Island Treat! Ice cream mountain & Fab on blue jelly

An edible toy rocket, an ice lolly sculpture in three colours, with real fins on the side the sides!  One of the first lollies ever to be advertised on television and in cinemas; Lyons Maid the makers of Zoom asked Gerry Anderson who hadn't yet made Thunderbirds, but had made a series called Fireball XL5, in which Colonel Steve Zodiac and Robert the "On our way 'Ome" Robot appeared as the World Space Patrol battled against the invading aliens.  Zoony the Lazoon was a favourite of mine

The adverts for Zoom featured these puppets and in colour too, which was far better than in the television series where they were only seen in black and white. The Zoom became a best-seller as a result.

A year later in 1963, along came the queen of all lollies: "Fab" probably aimed at the girls as it had all the glitz and glamour of the hundreds and thousands sprinkled on top making the Fab feminine and sophisticated through the eyes of a young girl.

When Thunderbirds was launched in 1965 it was my boss Lady P who developed the catch phrase F.A.B. adding further to the glamour and sophistication with the pink suits and of course the mansion and my Rolls Fab1.

Actually it was all very clever marketing stuff in my opinion as it was product placement at its best.  As kids we loved the adventure of the rescues and then pestering our mums as soon as the ice cream van arrived uncannily at times just after the episode :)


How nice it was that these ice lollies and their advertising were aimed at children who were children!

For those that are involved in advertising now days, perhaps you should remember kids don't need to be sexualised, that comes to them all too soon.  Give them time to enjoy their innocence.

If you agree! Please post a comment or share this page!

Thanks to The Real Tony C for the Tracey Island recipe idea!  pay him a visit for some real sumptuous recipes


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